The Tourism Transformation Index is a self-assessment tool developed specifically for the tourism industry. It guides organisations to future proof their businesses by providing a holistic diagnosis of their current state of transformation, and targeted insights to take action on to stay relevant and thrive.
A strong leadership leads by example and makes decisions that will inculcate an organisational culture that encourages agility, collaboration, experimentation and innovation to advance on their transformation journey.
Customer-led transformation is a radical commitment to understanding customer behaviour, putting customer experience is at the helm of any business decision and deepening customer centricity and engagement to drive positive business outcomes.
Supporting the transformative leadership and a customer centric transformation would be the key enablers — Data, Innovation, Processes and Technology — which are the platform and processes that helps to augment the business’s transformation agenda.
TXI is developed for Singapore-based tourism organisations. To ensure TXI score is an accurate representation of the organisation’s actual state of transformation, it is encouraged for TXI survey to be taken by the organisation’s senior management.
TXI is a starting point for your organisation’s management team to develop or refine your transformation strategy.
Know where your organisation stands amongst industry peers and gain insights to industry trends.
Receive customised recommendations on areas of priority as well as programs to explore with the support from your STB account managers.
Organisations that have completed their TXI assessment may get early invitations to STB's exclusive programs.
Indicate your organisation's interest to participate in TXI on the Interest Indication page
STB will review your organisation's suitability to complete the TXI assessment
Upon approval, access to the TXI assessment will be granted to your organisation’s Sub-Admins
