What's new on Stan?
1. Access Hotel industry performance dashboard (for hotels only);
2. Participate in Tourism Transformation Index to understand your state of transformation, assess your strengths, and identify areas of opportunity;
3. View updated Tourism Statistics
View Tourism Statistics
Draw insights from tourism data to make business decisions. Gain an overview of key Visitor Arrivals data presented in visualisations, including top source markets, overnight visitors, and the average length of stay.
STB Data College
Within STB's Learn-Test-Build framework, Data College allows companies to learn how others have accomplished their transformation plans, what their pitfalls have been, and what actions have been critical for success.
Data College also complements the Tourism Transformation Index (TXI), where companies may view short e-primer videos to better understand the knowledge/ competency gaps within their company.
Tourism Transformation Index
Take a self-diagnostic tool to understand your current state of transformation, assess your strengths, and identify areas of opportunity. Receive recommendations on next steps to take in your digital transformation journey.
Tech College
Tech College is partnering SMU Academy to offer foundational modules that foster innovative thinking, technological proficiency and data analytics skills to keep tourism businesses ahead of the curve.
Embark on your journey of transformation by deep diving into the strategies and tools needed to harness technology and data.
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View Tourism Statistics