Please be informed that we will be undergoing scheduled maintenance on 11 December 2024, 6:00pm to 8:59pm and our website will not be available during this period. We appreciate your understanding and apologise for any inconvenience that this may cause.
1. Access Hotel industry performance dashboard (for hotels only);
2. Participate in Tourism Transformation Index to understand your state of transformation, assess your strengths, and identify areas of opportunity;
3. View updated Tourism Statistics.
View Tourism Statistics
Draw insights from tourism data to make business decisions. Gain an overview of key Visitor Arrivals data presented in visualisations, including top source markets, overnight visitors, and the average length of stay.
Within STB's Learn-Test-Build framework, Data College allows companies to learn how others have accomplished their transformation plans, what their pitfalls have been, and what actions have been critical for success.
Data College also complements the Tourism Transformation Index (TXI), where companies may view short e-primer videos to better understand the knowledge/ competency gaps within their company.
Take a self-diagnostic tool to understand your current state of transformation, assess your strengths, and identify areas of opportunity. Receive recommendations on next steps to take in your digital transformation journey.
Stan is a data analytics platform to view visualisations and perform analysis on tourism-related data, aggregated from STB and the industry, to derive actionable insights about Singapore's visitors.